Know your market trends

By Lee

How often is a particular search phrase used in Google?   This is a good question, and one that you should be asking to form a good online marketing plan.

When looking for the frequency of the use of popular keywords and phrases, I use  ‘Google Trends’.  It’s free to use and it provides data that’s invaluable to online marketing.

Here are all the links you’ll need to use Google Trends;

• Google Trends – Click to use
• Google Trends Wiki – Click for more in-depth information

I highly recommend the following video guide; (By coachlasse)

Choose the best keywords

By Lee

Choosing the correct keywords for your website is essential. If you’re not getting the right traffic, how will you get sales of your product or service?

The ultimate tool for choosing keywords is the Google Adwords: Keywords Tool. It’s free to use and it gives you advertiser competition, search volume and many more vital statistics about the keywords your potential customers are using.

I can highly recommend the following video as great guide for using the tool: (Video by coachlasse)